Formal style and conversational style in educational texts
what contributes more effectively to meaningful learning?
DOI:
https://doi.org/10.14393/DLv18a2024-20Keywords:
Richard E. Mayer, Personalization principle, Formal style, Conversational style, Educational textsAbstract
In the light of Richard E. Mayer’s research on the so-called personalization principle, this article explores two opposing perspectives regarding the textual style most conducive to meaningful learning: formal style versus conversational style. Starting from a case that took place during the editing of an authorial work, I evaluate Mayer’s arguments advocating for the use of both textual styles in educational messages and didactic works. Subsequently, I provide an overview of the experiments conducted by Mayer which corroborated the effectiveness of the personalization principle. Finally, I return to my particular case, contrasting it with the results obtained by the author and highlighting the importance of educational messages seeking to establish an effective dialogue with their readers.
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