Sociossemiótica da cultura e discurso publicitário
DOI:
https://doi.org/10.14393/DL9-v5n1a2011-20Keywords:
Sociossemiótica da cultura, Estrutura de poder dos discursos, Discurso publicitário.Abstract
O presente artigo apresenta as linhas gerais de uma teoria Sociossemiótica da cultura. A partir desse modelo teórico, é possível reescrever as estruturas de poder dos discursos sociais, especialmente a do discurso publicitário.Downloads
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Copyright (c) 2011 Emerson Ike Coan
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