The almost logical arguments and places of argumentation in the genre of oral radiophonic advertising

Abstract

Through rhetorical studies, it is possible to understand the use of argumentative techniques used by speakers to try to convince and persuade a certain social audience. In view of this understanding, this work has as main objective to analyze the almost logical arguments and the places of the argumentation present in the genre oral radiophonic publicity transmitted in the Alagoan radio. In this way, work understands Rhetoric as a discursive mechanism capable of verifying how persuasion takes place in the most diverse discourses. From this positioning, this study is methodologically linked to the qualitative perspective, since it emphasizes the data process and not the final product. The descriptive-interpretative look of the qualitative approach allows the researcher to observe the data procedurally. Therefore, it is based on the theoretical references of Abreu (2009), Aristotle (2011), Ferreira (2015), Meyer (2007), Perelman & Olbrechts-Tyteca (2014), Santos (2011, 2018), among others. The focus of the analysis is the radiophonic space, especially the oral propaganda, which was broadcast by a radio station from the rural Alagoas. The results indicate that the almost logical arguments with the joining of the places of the argumentation were used decisively by the speakers, for the event of the radiophonic oral propaganda genre on the Alagoan radio.