Devious Maids
a multimodal approach for the social representations on Latin women
DOI:
https://doi.org/10.14393/DL37-v13n1a2019-3Keywords:
Ideology, Latin women, Multimodality, Social Representations, TV SeriesAbstract
The present paper investigates the nature of the social representations on Latina women in the TV series Devious Maids to verify if there is rupture from their traditional and stereotypical roles on TV based on the projection of social and cultural inferiority. From a multimodal perspective, contextual and symbolic processes were analyzed according to themes of representation emergent in the series narrative. In this excerpt of our doctoral thesis, the ideological investigation of social representations take the orchestrating mode of filming and contributing modes of time, speech, image and dramatic action as vectors. The research proved that social representations are influenced by ideologies often contradictory and mostly implicit, organized to empower or subjugate social groups and their members – which demands for more studies on social representations and media products in face of an ever more globalized audience.
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