Abstract
The article focuses on the issue of attention and aesthetic potential as important factors of consideration when making telematic interfaces for on-line exhibitions during the Covid-19 pandemic. In the text, these factors are seen in the process of moving from the so-called white cube logic to what could be called an ebony window scheme. At the same time, the efforts made to prioritize these factors in the creation of the mentioned interfaces are seen as simple but cunning attempts to escape from the creation liberty restraint that tints the program under the computer tools available.