Beyond consensus

analytical frontiers of the notion of agribusiness

Abstract

The positivization and legitimation of agribusiness as an explanatory key of the processes that occur in the brazilian field, in the economy and in brazilian society, are weighed starting from Discourse Analysis, a tool indicated to understand different definitions, lines and theoretical-conceptual perspectives about broad phenomena. The empirical experience results from the experiences of an Interdisciplinary Postgraduate Program in Agribusiness since 2013, observing the elaboration of the consensus and the final ideological product of the hegemonic discourse: the reverberation of the positived discourse of agribusiness to society. The plurality of production and marketing processes, of chains and unconventional markets is presented in order to explore the boundaries of the notion of agribusiness, which does not recognize, a priori, what does not fit into the conventional production and marketing chains and in the perfect markets, emphasizing coherence with neoclassical economic theory. It is proposed rigor with scientific thought, with a view to its advancement, based on the complexity of material and theoretical diversity.