DYNAMICS OF THE CONSUMER MARKET FOR FINE WINES AND SPECIAL BEERS IN BRAZIL IN THE 21ST CENTURY

Authors

  • Silvia Cristina Limberger Universidade Estadual do Oeste do Paraná
  • Marlon Clovis Medeiros Universidade Estadual do Oeste do Paraná

DOI:

https://doi.org/10.14393/RCG249364636

Keywords:

Production and consumption, Income distribution, Alcoholic beverage industry, Economic Geography

Abstract

This work aims to analyze the consumption of wines and beers in the country, from the analysis of the evolution of income distribution. It is assumed that the increase in wealth stimulates the desire for a greater variety of products and that consumer relations are essential in the process of economic development, since it is useless to produce a product if it is not consumed. In this sense, in the 2000s, the emergence of special beers in the alcoholic beverage consumer market was observed, as well as the expansion of the production of fine wines. This consumption is strictly linked to the rise in the middle-wage classes and to the new consumers of classes A and B willing to consume luxury products, but also to the diversification of products carried out by companies located in the national territory. It was found, from the analysis, that the Brazilian consumer market, differentiated by income distribution, is distinguished in the consumption of wines and beers by the regularity with which they consume. It was also possible to conclude that the market is on the rise, given the low per capita consumption, especially in the wines case.

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Author Biographies

Silvia Cristina Limberger, Universidade Estadual do Oeste do Paraná

Atualmente é Professora Visitante na Universidade Federal da Integração Latino-Americana (Unila). Em 2021, concluiu estágio de Pós-Doutorado no Programa de Pós-Graduação em Geografia da Universidade Estadual do Oeste do Paraná (Unioeste)/Campus de Francisco Beltrão, sob tutoria do professor Marlon Clovis Medeiros. Doutorado em Geografia pela UFSC (2016), Mestrado e Graduação pela Unioeste (2010 e 2007 respectivamente).

Marlon Clovis Medeiros, Universidade Estadual do Oeste do Paraná

Professor associado da Universidade Estadual do Oeste do Paraná (Unioeste). Líder do Grupo de Pesquisas Dinâmica Econômica e Formação Sócio-Espacial. Realiza pesquisas e orientações acadêmicas na área de Geografia Econômica, concentrando atividades nos seguintes temas: desenvolvimento econômico e setores produtivos, modernização da agricultura e desenvolvimento regional, política agrícola e crédito rural, acumulação de capital e ciclos econômicos brasileiros.

 

Published

2023-06-12

How to Cite

LIMBERGER, S. C.; MEDEIROS, M. C. DYNAMICS OF THE CONSUMER MARKET FOR FINE WINES AND SPECIAL BEERS IN BRAZIL IN THE 21ST CENTURY. Caminhos de Geografia, Uberlândia, v. 24, n. 93, p. 333–350, 2023. DOI: 10.14393/RCG249364636. Disponível em: https://seer.ufu.br/index.php/caminhosdegeografia/article/view/64636. Acesso em: 2 nov. 2024.

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Artigos