OS MEGAEVENTOS ESPORTIVOS NO BRASIL E O USO CORPORATIVO DO TERRITÓRIO: O CASO EMBLEMÁTICO DA VILA AUTÓDROMO NO RIO DE JANEIRO

Abstract

The use of territories by large corporations and international sports organizations is currently occurring according to their interests and demands that are increasingly influenced by international capital. In this way, the use of selected spaces in the national territory is subjected to a dynamic that, through international institutions and companies and with the protection of the State and local governments, ends up being subordinated to a global logic. This article has as a field of study the phenomenon of sports mega-events as instruments of socio-territorial transformations, problematizing how large international sports organizations like FIFA and IOC, together with their trading partners and the State, use and plan the Brazilian geographic space for the purpose of performing the mega-sport events. Throughout the study, questions are raised regarding the hierarchical corporate use of the territory by large groups and sports organizations and the deriving effects, with particular emphasis on the recent sports mega-events in Brazil: the 2014 Football World Cup and the 2016 Rio de Janeiro Olympic Games. Finally, the study case of the Vila Autódromo, in the West Zone of Rio de Janeiro, as an example of a significant transformation of space by sports mega-events.