TRANSFORMAÇÕES RECENTES NO COMÉRCIO E CONSUMO: AS TROCAS DE MERCADORIAS A PARTIR DO FACEBOOK NA CIDADE DE PELOTAS-RS

Abstract

The work refers to the recent changes in the scope of trade and consumption, and had as its central objective the analysis of new relations of trade of goods from the intrinsic relation between virtual and concrete spaces. It was built in three moments: 1) discussion about the current context, marked by hypermodernity and Information and Communication Technologies (ICTs); 2) trade and consumption considerations, especially e-commerce; and, 3) a case study on the exchanges made from Facebook in the city of Pelotas-RS, through the merchandise exchange groups and four events organized and publicized, largely through Facebook: “Feira do Rolo”, “Fotroca”, “Piquenique Cultural” and “Sofá na Rua”. Through of questionnaires to participants of the exchange groups, interviews with event organizers, visits to events, bibliographic research and research on Facebook, the importance of TICs and Social Networking Sites (SNS) was verified in the current exchange relationships, as well as its unfolding in the use and occupation of urban public spaces. It is intended, therefore, to contribute to the advancement of the analyzes of merchandise exchanges currently carried out from the perspective of trade and consumption in the area of Urban Geography.