Pluriativity and creative economy

a case study on the income generation in Zumbi dos Palmares - Campos dos Goytacazes, RJ

Abstract

The municipality of Campos dos Goytacazes presents a tradition in agricultural activities, be it in the cultivation of sugar cane and maize, or in the cultivation of vegetables produced in rural agrarian reform settlements. The families of the rural settlements seek to survive through agricultural and non-agricultural activities, which generate income and help them stay in the countryside. In this way, the present article sought to understand the concepts of pluriactivity and creative economy, addressing how the concepts are associated and inserted in the context of the different sources of income in the field, through subdivisions of the creative economy and how they occur and contribute to rural economic activities. The use of creativity is present in all aspects of economic and social life, and the designated creative activities can be seen not only where the countryside is valued as a tourism and leisure space, but also in the rural environment in general, as in the settlements. The methodology adopted was based on an interdisciplinary approach, with the combination of both exploratory and descriptive character, through semi-structured interviews with families of the IV nucleus of the Zumbi dos Palmares settlement program in Campos dos Goytacazes. As a main result, the research showed that pluriactivity contributes to the generation of income and maintenance of families in the countryside and is associated with some so-called creative activities, in which family groups develop strategies for a continuous reorganization of production, consumption and conviviality with the nature.