COMMUNICATION CHALLENGES IN REDUCING FLOOD RISK

Abstract

Reducing the risk of flooding is one of the main challenges that the government and people have in the search for the construction of resilient cities and societies. Communication emerges as one of the main management tools for achieving this goal. Although it is an emerging and little explored topic to date, the work carried out on risk communication has presented enormously enlightening results regarding the relationship of management and individuals with risks, collaborating and serving as a basis for the design of strategies and policies focused on disaster risk reduction. Based on this circumstance, this article aims to discuss risk communication, reflect on its process and the main elements that compose it, while seeking to identify the main challenges that emerge in this process. For this, bibliographic research was used in international and national literature as a research technique. Thus, the possibilities and obstacles discussed from the challenges raised enable the actors involved to rethink the way the communication process occurs in Brazil and, thus, develop more effective strategies that meet different population groups in socio-spatial circumstances with different characteristics.