AbstractThe tourism is today, thankfully, an important alternative to the economical dynamization of stagnated areas that have potentiality for its development. Among the different modalities of tourism, some can, with success, be developed in the rural area - among them the ecotourism and the rural tourism. Considering that the tourist activities need to promote the environmental conservation so that the same ones reach its sustainability, once when degrading the environment in which they happen, they degrade themselves. The objective of the work is it of evaluating the potentialities for the development of the tourism in the rural areas as instrument capable to avoid or to minimize the degradation of the lands in semi-arid environment in the Northeast Region of Brazil, having the environmental education as guide base of the handling of those activities for the several involved actors. The research focuses the Poles of Development of Eco-tourism in the area, confronting the socioeconomic realities to the tourist possibilities offered by the natural resources and cultural patrimonies. It grew starting from cabinet studies and of field, propitiating the recognition of the discrepancy among the potentiality for the development of the tourism in the rural area and its occurrence, demonstrating the divergence among the speech contained in the National Politics of Tourism and its practice, once this continues to motivate, in different ways, the tourism in the coastal areas, where they are driven the largest amount of financial investment, so much in infrastructure terms as in training of human resources. But, at the same time, it was also possible to identify areas where tourist activities are being capable to promote the decrease of the human pressure on the natural resources, especially in what it concerns to the vegetable covering and the soil, that promote the degradation of the lands and, in certain cases, the origin and intensification of the phenomenon of the desertification.
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