“Living Science”

building bridges between science and society in the digital age

Abstract

This study aimed to present the experience of the outreach project “Ciência Vívida”, describing its methodology, outcomes, and contributions to the dissemination of scientific knowledge. The project was organized into several stages, ranging from the creation of a visual identity to the production of audiovisual content. The team received training in research techniques, scientific article translation, scriptwriting, video recording and editing, as well as social media engagement strategies. The videos addressed topics such as the environment, health, technology, and gender equality. The project reached more than 12,000 views across the published videos, demonstrating a positive impact on the dissemination of scientific knowledge. In addition, the initiative was presented at the 15^th Multidisciplinary Week of the Federal Institute of Education, Science and Technology of Triângulo Mineiro, Minas Gerais, Brazil, and received an award at the institution’s 2^nd Extension Congress, highlighting the project’s relevance and success. “Living Science” reinforced the importance of science communication as a tool for social transformation, contributing to a more informed, critical, and engaged society. Furthermore, the initiative fostered the personal and academic development of its participants, emphasizing the role of outreach projects in strengthening connections between academia and society.