Efeito das experiências passadas na preferência e escolha

Abstract

The study of consumer behavior, within its various bias, seeks to analyze the behavior of food choice of children, as well as the present study, whose main objective is to investigate whether the past experience lived by children would influence their choices and preferences in consumption with juice or soda. The reinforcement histories evaluated in the experiment were indicated by responsible for the children participating in this study. These indicated the previous existence of behavioral patterns of the consumption of soda and juice. The results suggest that the learning history may influence the choice of food intake of the participants. There is also a need for further studies to evaluate the variables that influence or not child food consumption.