"Wanna be, beautiful friend, a real woman?"

discourse and subjectivity production of the magnetic woman in Youtube videos

Abstract

This article analyzes, from a Foucaultian Discursive Studies perspective, the discourse on the Magnetic Woman, which is seen here as a re-updating of discourses that circulated in other temporalities and places women as submissive to men, and the subjectivation process of today's woman. Therefore, public videos from the Youtube channel Mulher Magnética (2015-2019) are taken as discursive material, using the archaeological method proposed by Foucault. We also do an archaeological reading of other materialities in which certain discourses about women are visible, namely: biblical passages and articles from the women's magazine Jornal das Moças (1950-1960). It was observed that such discourses, despite calling on women to occupy a new position, are, in fact, a re-updating of discourses that circulated in other temporalities and that place women in a subordinated place in relation to men.