SUPERMARKETS AND SPATIAL LOCATION STRATEGIES: AN ANALYSIS OF THE MAIN CIRCULATION AXES IN FORTALEZA-CE

Abstract

The objective of this study is to analyze the strategies for locating supermarkets in the main circulation axes in Fortaleza-CE. The methodology used was based on an exploratory survey. In the first moment, we proceeded to search for bibliographic references such as books, articles, specialized magazines, reports, as well as information collected in institutional bodies linked to the sector. In a second moment, a quantitative-qualitative and exploratory field research, in which it was used a field itinerary with the main sequential routes of circulation axes that allowed us to recognize establishments with different sizes. From the research result, it was possible to identify that companies do not differentiate themselves only in relation to the number of establishments they have in the urban space of the city, but also the existence of a direct relationship between this indicator as to the strategies of location in axes of circulation, average family income and size.