Consumer behavior and the effects of the supply of french cultivars of potatoes

Authors

  • Rita de Cássia Ribeiro Universidade Federal de Minas Gerais
  • Helena Maria Pinheiro-Sant`Ana Universidade Federal de Minas Gerais
  • Joaquim Gonçalves Pádua Universidade Federal de Viçosa
  • José Benício Paes Chaves Universidade Federal de Viçosa

DOI:

https://doi.org/10.14393/BJ-v32n2a2016-29190

Keywords:

Potato, French cultivars, Consumers, Cluster analysis

Abstract

The present work aimed to analyze the factors that affect the purchase of potatoes in Belo Horizonte city, Brazil, and the effects of the availability of many different French cultivars to this market. In France, there is a large variety of potatoes with different shapes, skin colors and textures and indications for different culinary uses. Therefore, cluster analysis was performed and a mixed effects linear regression model was adjusted to analyze the factors that can influence the purchase of potatoes by consumers. The factors analyzed were the size, skin color and texture and the presence of information about the cultivar name, culinary use and seal of quality. Age, education, region and income were important parameters in determining a groups' intent to purchase, and factors such as potato shape, skin color and presence of a seal of quality were significantly important in the analysis. The presence of information related to the name of the cultivar and recommended culinary use had no significant effect on purchase intention. Last, the introduction of new French potato cultivars into such markets as Belo Horizonte city should be preceded by an educational process to prepare consumers to receive information regarding the recommended culinary use of potatoes and the final sensory quality of the preparations illustrated with these potatoes.

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Published

2016-04-04

How to Cite

RIBEIRO, R. de C., PINHEIRO-SANT`ANA, H.M., PÁDUA, J.G. and CHAVES, J.B.P., 2016. Consumer behavior and the effects of the supply of french cultivars of potatoes . Bioscience Journal [online], vol. 32, no. 2, pp. 308–318. [Accessed2 December 2022]. DOI 10.14393/BJ-v32n2a2016-29190. Available from: https://seer.ufu.br/index.php/biosciencejournal/article/view/29190.

Issue

Section

Agricultural Sciences