Keywords
Organizational Purpose
B Corporation
Organizational communication
How to Cite
Abstract
The present research analyses the interface between the Mission and the Purpose statements of companies of Brazil with B Corporation certification from the following question: what are the interfaces between Mission and Purpose in Brazilian companies with B Corporation certification? Mission is an important component of the organizational identity and it represents the raison d'être of a company. It is considered as a communication tool of the company with the market and the internal public. Purpose has emerged as the mission strengthening; in addition, it supports the conduction of strategic implementation in order to reach vision and value experiencing. The pubic studied is made up by B corporations of Brazil. Concerning the methodological procedures, a research was carried out on the websites of these companies. 11 categories were analyzed for the mission statement evaluation and 6 categories were analyzed for the purpose statement evaluation. By using a scale, the presence and the absence of mission and purpose categories were respectively analyzed in the Mission and in the purpose statements of certified B Corporations of Brazil. The results show that these categories generate consonance between the two messages when they are used in a consistent way. The study has contributed to the researches in organizational communication and stakeholders relations.
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