The museum and online extension

interdisciplinary effort between collection, communication and design to keep the museum in contact with its audiences through social media during the Covid-19 pandemic

Abstract

The article describes the implementation of the project “MUnA with You” by the University Art Museum (MUnA) at the Federal University of Uberlândia (UFU) during the period of lockdaown imposed by the Covid-19 pandemic, a project of interaction with the public through social media, which made great use of information from the museum's itself collection of works of art, demanding fields of knowledge such as communication, design and informatics. The article begins by providing fair references to the work that preceded the aforementioned project and created the platform of diverse resources that made its enterprise possible. It then describes the corresponding actions, the conditions under which they took place, the respective research carried out, the relevant fields of knowledge applied and appropriated, as well as the resources, especially human, involved. Next, quantitative and qualitative aspects of the project's likely impacts are raised, finally proceeding to the final considerations.