The Protection of Consumer’s Personal Data and the Electronic Geodiscrimination Practice

Geopricing and Geoblocking

Authors

DOI:

https://doi.org/10.14393/RFADIR-v49n1a2021-62777

Keywords:

Consumer, Discrimination, Geopricing, Geoblocking, General Data Protection Law

Abstract

The purpose of this study is to analyse the General Data Protection Law for the Protection of Personal Data from the perspective of the protection of the consumer's personal data, with a view to ascertaining the main aspects of the legislation and verifying its impacts in relation to geopricing practices and geoblocking. To that effect, it begins by addressing the principles of the new legislation that inform the activity of processing personal data. Right after, the main axes of structuring the law are presented, focusing on aspects that concern the processing of consumer data. Finally, the practices of geodiscrimination will be examined, with the effect of assessing the legal treatment in relation to such techniques and how they may be affected after the entry into force of the General Data Protection Law. For that, the hypothetico-deductive methodology and the bibliographic research technique were adopted. Thus, it is observed that new data protection legislation added to the protection of consumers' rights in relation to the practices of geopricing and geoblocking, insofar as the standard was designed to prevent the disinformation of the personal data holder on the purpose of the treatment of your information and the illegitimate treatment of personal data, as well as covering the possibility of redressing the consumer who holds personal data if he experiences damage.

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Author Biographies

Bárbara Guerra Chala, Fundação Escola Superior do Ministério Público (FMP)

She holds a Master's Degree in Law from Fundação Escola Superior do Ministério Público (FMP), a Post-graduation certificate in Family and Inheritance Law, and Bachelor’s Degree in Law by Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS). She currently works as a clerck at the Rio Grande do Sul’s State Court (TJRS).

Cíntia Burille, Fundação Escola Superior do Ministério Público (FMP)

She is a Master's Degree in Laws candidate at Fundação Escola Superior do Ministério Público (FMP). She holds a Post-graduation certificate in Family and Inheritance Law by Fundação Escola Superior do Ministério Público (FMP), a Post-graduated in Civil Law and Civil Procedure, and a Bachelo Degree in Laws from Centro Universitário Ritter dos Reis (UniRitter). Lawyer.

Lucas Moreschi Paulo, Fundação Escola Superior do Ministério Público (FMP)

He is a Master's Degree in Laws candidate at Fundação Escola Superior do Ministério Público (FMP), with a scholarship. He holds a Bachelor Degree in Laws from Fundação Escola Superior do Ministério Público (FMP). He currently holds a research scholarship at the Research Group Fundamental Rights Collision and Law as Argumentation, coord. by Prof. Dr. Anizio Pires Gavião Filho. Lawyer.

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Published

2021-09-07

How to Cite

Guerra Chala, B., Burille, C., & Moreschi Paulo, L. (2021). The Protection of Consumer’s Personal Data and the Electronic Geodiscrimination Practice: Geopricing and Geoblocking . Journal of the Faculty of Law of the Federal University of Uberlândia, 49(1), 709–731. https://doi.org/10.14393/RFADIR-v49n1a2021-62777