Discrimination and Price Diferentiation in Consumer Relations

Authors

  • Lais Bergstein UFPR
  • José Roberto Della Tonia Trautwein UFPR

DOI:

https://doi.org/10.14393/RFADIR-v47n1a2019-48530

Keywords:

Prices differentiation, discrimination, consumer relations

Abstract

The present work distinguishes the differentiation of prices from discrimination of consumers. Based on this distinction, it discusses the possibilities and legal prohibitions of consumer price differentiation for the same item in Brazil. The first part presents the legislative innovations related to the differentiation of consumer prices according to the modality of payment to be adopted. It also analyses some practices of price differentiation prohibited by law. From the analysis of provisions of the Constitution of the Republic, the Consumer Defense Code and current legislation, the need for and relevance to the prohibition of discrimination against consumers is demonstrated.

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Author Biographies

Lais Bergstein, UFPR

Doutora em Direito do Consumidor e Concorrencial pela Universidade Federal do Rio Grande do Sul (UFRGS); Mestre em Direito Econômico e Socioambiental pela PUC/PR; Pesquisadora vinculada aos grupos MERCOSUL, Direito do Consumidor e Globalização e Observação da Violência Sistêmica (UFRGS) e ao Virada de Copérnico (UFPR). Advogada.

José Roberto Della Tonia Trautwein, UFPR

Mestre em Direito pelo Centro Universitário Autônomo do Brasil (Unibrasil); Pesquisador vinculado ao GP Virada de Copérnico (UFPR); Especialista em Direito Constitucional e em Direito Empresarial. Advogado.

Published

2019-07-22

How to Cite

Bergstein, L., & Della Tonia Trautwein, J. R. (2019). Discrimination and Price Diferentiation in Consumer Relations. Journal of the Faculty of Law of the Federal University of Uberlândia, 47(1), 136–156. https://doi.org/10.14393/RFADIR-v47n1a2019-48530