Os Modelos do Processo de Busca de Informações do Consumidor: Uma Revisão Sistemática da Literatura
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Keywords

Métricas de marketing;
Processo de busca de informação
Revisão Sistemática

How to Cite

Os Modelos do Processo de Busca de Informações do Consumidor: Uma Revisão Sistemática da Literatura. (2024). Management in Perspective, 5(2), 28-53. https://doi.org/10.14393/MIP-v5n2-2024-71818

Abstract

The objective of this article was to carry out a systematic review of the literature on models of the consumer information search process, in the areas of administration and tourism indexed in the Web of Science (WoS), Scopus and Spell (Scientific Periodicals Electronic Library) databases. The theoretical section defines the concept of a consumer information search process model and presents different theories that seek to understand the relationship between variables that influence the quantity, effectiveness and direction of consumers' search for external information. 21 models were selected and analyzed, which were published between 1983 and 2022. Regarding the results, it was discovered that the objectives and variables of the models have similarities and differences within their context. Therefore, this research obtained 4 final categories, which identify and divide the models: (1) search for product information in the physical environment, (2) search for service information in the physical environment, (3) search for product information in the online environment and (4) search for information about services in the online environment. Finally, the limitations of the study and suggestions for future research in relation to reviewing the models are highlighted.

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