A revista Paradoxos é uma publicação vinculada ao Programa de Pós-Graduação em Tecnologias, Comunicação e Educação da Universidade Federal de Uberlândia que tem como objetivo discutir temas relacionados á tecnologia, comunicação e educação a partir de uma ótica interdisciplinar. adota, desde 2021, a modalidade de publicação contínua A presente revista possui um comprometimento, logo em sua composição editorial, com a interdisciplinaridade, bem como pela propagação de trabalhos inéditos e de referência na interface entre tecnologia, comunicação e educação. Nossa meta é ser um importante ator nesse movimento que, no limite, é o próprio movimento da ciência. A publicação tem acesso livre e gratuito ao seu conteúdo, favorecendo a disseminação do conhecimento científico e o acesso a informação por todas as pessoas, viabilizando uma efetiva Comunicação Pública de Ciência e Tecnologia.
Editora da Universidade Federal de Uberlândia
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Social discourses in digital media: analysis of the HIV and AIDS awareness campaign
In this study, we analyzed, in a discursive-critical way, comments published on the X/Twitter, using Critical Discourse Analysis. The tweets analyzed were posted from an awareness campaign publication about HIV and AIDS, promoted by the Ministry of Health, in 2022, and in them internet users take different positions on the topic. We present the X/Twitter as a space for discursive media production, we reflect on sexual education in schools, establishing a relationship with the analyzed discourses. The results of the analyzes show that education and sexuality influence the production of discourses about HIV and AIDS in digital media, triggering the maintenance or not of misleading information on the topic.
Copyright (c) 2024 Gustavo de Oliveira Costa, Luan Pazzini Bittencourt
Public communication and political literacy: the educational potential of City Council visitation programs
This article discusses the educational potential of visitation programs (PVs) of eighteen local parliaments in the state of São Paulo, based on the rapprochement between the notions of public communication and political literacy. The study is exploratory in nature and is based on the application of questionnaires and information contained on the websites of the Municipal Chambers analyzed. It can be seen, in the light of the bibliographical review on the field of public communication of the Legislative Branch and the analysis of the data collected, that the PVs are organized in the institutional logic of relationship building, in which the educational concern is not central in the development of activities of visitation.
Copyright (c) 2024 Michel Carvalho da Silva
Lesbian representation in The L Word and The L Word Generation Q: a discursive analysis of imaginaries
Narrated in first person, both in the particular and the collective, this article - manifesto - essay presents an analysis of the lesbian community through the lens of the imaginary, based on the series The L Word (2004) and The L Word Generation Q (2019). As a methodological support, aiming to discuss the representation of lesbian women and unveil imaginaries about them, it employs the Discursive Analysis of Imaginaries proposed by Silva (2019). In the following pages, memories and experiences of a "sapatão" body are found, which, in a certain way, intertwine with the dramas experienced by the series' characters and are included in this work through "Escrevivência" (Evaristo, 2017). To discuss issues involving genders, dissidences, and womanhood, it draws from Butler (2021) and Nascimento (2021).
É com alegria que abrimos mais um número da Revista do Programa de Pós-Graduação em Tecnologias, Comunicação e Educação (PPGCE) da Universidade Federal de Uberlândia (UFU). Nesta edição, vocês poderão acompanhar, ao longo de cinco artigos e uma resenha, investigações que se debruçam sobre problemáticas do contemporâneo que entrelaçam os campos da Comunicação e Educação em diálogo com as Tecnologias.
Copyright (c) 2024 Adriana Cristina Omena dos Santos, Vinícius Durval Dorne
Where is the color that was here? Political priorities and deracialization in the municipal legislature of Teresina-PI
This article seeks to understand how the councilors of Teresina-PI use the institutional website of the City Council and identify the place of the racial agenda in this common space of political representation of the city. For that, we started with a Content Analysis, mixing quantitative and qualitative elements, in order to obtain the answers to the generating questions of this work. In the end, it was possible to note not only the form, but also to obtain clues as to the purposes under which councilors appropriate this communication space, as well as verifying the complete absence of the racial agenda in the analyzed period, which opened the way for a debate about the racialization and deracialization in the local political agenda.
Copyright (c) 2024 Luan Matheus dos Santos Santana
Virtual influencers and their monetization strategies
With the advent of social media, the way of producing and consuming information has drastically changed the behavior of users on the Internet, interfering in the chain of influence in the purchasing process, which now has an important asset: virtual influencers who create content. These characters developed in 3D are capable of making associations with brands, influencing people and carrying out transmedia communication with their audience on the Internet. Through an exploratory and documentary research with a qualitative approach, the present study aims to analyze the monetization strategies used by relevant virtual influencers. The results revealed that partnerships with major fashion brands, profiles on music platforms, digital assets and the sale of physical products are among the main marketing actions.
Copyright (c) 2024 Iana Vieira Albuquerque, André Luiz Vailati
Art as a historical interlocutor of the imaginative human being
The materialization and sharing of everyday experiences found in artistic production their main instrument of recording, enabling a large part of the history of human beings to be unveiled. The central objective of this article is to understand the function of Art as a historical-cultural interlocutor in the trajectory of the human being. As a research methodology, we sought to establish a link between artistic artifacts and the history of social human beings. Based on this assumption and considering the reflections of theorists such as: Christoph Wulf, Edgar Morin, Walter Benjamin, and Aby Warburg, it was possible to establish a relationship between artistic production and the evolutionary process of human beings. A procedure that allowed legitimizing the thought that admits: the entire history of human beings can only be told through art.
Copyright (c) 2024 Wilmar Gomes de Souza
Differentiated resources in covering the January 2023 events in Brasília: Journalism under attack
This study analyzes the journalistic material broadcast during the coverage of acts of vandalism and vandalism of public buildings on January 8, 2023, in Brasília, Brazil. Seeking to answer the question: what were the strategies used by Rede Globo de Televisão/Globo News to carry out journalistic coverage in an environment hostile to the press? qualitative research is carried out, with a retrospective of the attacks on journalists during the Bolsonaro Government; analysis of coverage of attacks on public spaces and their repercussions; and conceptual debate on participatory and collaborative content. From Audiovisual Analysis and Critical Discourse Analysis it is possible to verify that physical attacks continue social networks, affecting the television journalism model and leveraging the drama of coverage.
Copyright (c) 2024 Simone Antoniaci Tuzzo, Ana Carolina Rocha Pessôa Temer
Atlas of the media representation about the school ecosystem: notes for understanding the process of production of meanings
This paper aims to understand how the media builds social representations about the school ecosystem. From a brief literature review based, especially, on Hall (2005; 2016) and Moscovici (2007), we developed a Mnemosyne Atlas, as proposed by Garcia and Ruiz (2013), with 10 media products, in different languages and formats, about the theme of the school environment, which were analyzed from five categories: social stereotype, fantasy, adolescence, humor, social class and culture. After describing the results, we emphasize the need to think about other ways of appropriating situations and events, people, places and objects related to the school universe that favor the construction of new meanings, identities, recognitions and interactions.
Copyright (c) 2024 Camila Escudero, Helena Schiavoni Sylvestre
The media in the reins of capital: the regulation-censorship dichotomy from the habermasian democratic perspective
This study, grounded in social communication and political philosophy, aims to investigate the hypothetical correlation between a country's level of democracy and the degree of media regulation it adopts. From a habermasian perspective, we sought to analyze the dichotomy between regulation and censorship, and validate, through descriptive statistics, the theoretical prediction that the media contributes to the promotion of public debate, while capital-oriented media activity results in distortions in the public sphere.
Copyright (c) 2024 Lucas Augusto Ferreira Oliveira
Awareness: theory and practice of liberation
: Paulo Freire, a renowned author known for his significant contributions to Education, stands out as a pioneer in the literacy of Brazilian adults and in the tireless search for raising awareness among the oppressed masses. He not only highlighted and condemned the structures of alienation and power, but also gave up his own freedom by living in exile, dedicating himself to the liberation of his fellow men. Although the work dates back to 1979, its ideals of struggle and its method of literacy, which goes beyond simply reading books, to reading the world, cause concern to this day. This review revisits Freire's ideas, his method, his positioning, enabling reflections on the need for social transformations.
Copyright (c) 2024 Annamara Ferreira Ramos Almeida
Sound aesthetics in the Praia dos Ossos podcast
The podcast is an expanding media in Brazil and in the world, and journalism is increasingly present in this media. Research carried out in 2020 found that more than 34 million Brazilians listened to podcasts (ABPOD, 2021). The general objective of this article is to examine the sound aesthetics present in the Praia dos Ossos podcast. The specific objectives are to describe sound design elements used in the production and to identify the main editing techniques present in the podcast. The research methodology used will be content analysis of the podcast episodes, as well as a bibliographical analysis of what has already been said about sound aesthetics and podcasts in Brazil. For that, bibliographical research and content analysis of the eight episodes of the podcast were used. It is concluded that the Praia dos Ossos podcast amplifies the sounds of the environment in order to include the listener in the crime scene, as well as makes use of mystery and drama tracks, in order to manifest the investigative character of the report. Sound aesthetics are widely used in order to transport the listener to the time when the case unfolds.
Copyright (c) 2024 Carlos Roberto Praxedes dos Santos, Julia Marins Finamore de Souza
The trajectory of Canal Nostalgia on YouTube and the present of the audiovisual content production market
The human relationship with the audiovisual format was built over decades and improved over generations. Since the emergence of cinema, it is possible to perceive a growing fascination of human beings for the imagery aspect that the audiovisual product carries. The internet enabled the emergence of a new era for the audiovisual as well as for all other existing media formats, from here new consumption habits emerge and with them, new demands and formats where consumers can also become their own producers. The Nostalgia Channel on YouTube, personified by the content producer Felipe Castanhari, is an exponent of the market for the production of platformized audiovisual content and the marketing mainstay of this creative activity. Thus, the objective of this study was to analyze the trajectory of video content production in Brazil, considering means, tactics, approaches and future prerogatives, using Canal Nostalgia on YouTube as a case of analysis. A case study of documentary support on the channel was developed and the perspective of audiovisual content producers in practice was added for general reflection on the scenario. It was observed that the democratization of content and access to these new communication technologies was extremely beneficial and transformative for the way we produce and consume media. People with great ideas, but without access to large platforms such as television, were able to develop themselves with few resources and became giant disseminators of knowledge and entertainment in the market. It was also understood that the transformations in this format are cyclical and will always result in the evolution and never in the extinction of each other.
Copyright (c) 2023 Everlon Lucas Lopo Lima e Silva, Andréa Nogueira do Amaral Ferreira, Gustavo Souza Santos
Fake News in WhatsApp groups and the digital literacies role at the disinformation combat
This article presents exploratory research about fake news in the school environment and encourages debate at education. For this, a corpus was analyzed about a rumored dissemination related to school attacks, due to violent episodes that happened at institutions around the country in the first semester of 2023. The corpus is composed of rumors shared in groups on messaging apps (WhatApp) from a public high school in Cuiaba (MT) in April 2023. From analysis, the study points out that the way to go against fake news and disinformation is the promotion of digital literacies, which through abilities involving interpretation, selection and evaluation promote information critical reading. Besides, abilities on the digital literacy scope are urgent in schools and must be a commitment in intuitions.
Ana Graciela Mendes Fernandes da Fonseca Voltolini
Copyright (c) 2023 Ana Graciela Mendes Fernandes da Fonseca Voltolini, Hilma Pessoa Maciel Pereira
É com prazer que damos as boas-vindas a primeira edição deste ano da "Revista Paradoxos" - Vol. 8, n.1, jan/jun 2023. Ao longo deste número, contamos com distintos olhares, abordagens e problemáticas sobre o terreno da Comunicação em sua interface com as Tecnologias e a Educação. Neste sentido, tatearemos pelas redes sociais digitais, pelo universo do cinema, pelas histórias de vida, pelas relações entre mídia e crime, pelo papel da escola no combate à desinformação.
Copyright (c) 2023 Adriana Cristina Omena dos Santos, Vinícius Durval Dorne
A study of the conversation of Nubank brand users in Twitter from Hashtag #VEMPRONUBANKPADRE
This article seeks to understand how the conversation network between users of the Nubank brand on Twitter is formed. Among the objectives, we seek to study the sharing of brand hashtags by identifying engagement metrics based on the following categories: dominant voice, concern, commitment, positioning and alignment. The methodology was developed based on the Critical Analysis (ROGERS, 2018) of engagement in digital social networks. To this end, the hashtag #VemProNubankPadre created on May 22, 2019 was analyzed. It is concluded that the company Nubank creates situations in which its followers can interact in a relaxed way, concerned with maintaining a humanized and intimate service with the consumer.
Copyright (c) 2023 Carlos Renan Samuel Sanchotene, Lucas Vilela de Faria
Presenteeism and obesity: through memories, testimonies and life stories
This essay highlights the importance of the health meanings through life stories. The intention is to theoretically demarcate the justification, the reasons for this latent need to transform memories into narratives of life stories, here especially when dealing with stories of people with obesity, an agenda of social relevance in contemporary times. For the constitution of this reflection, we firstly will start from the contextual perception of presenteeism, also considering in our research the compression of time-space as a recent historicity regime, of communication such as a constitutive of social dynamics and life stories as a possible constructions to enhance and publicize memories. The justifications presented as a result are based on the right to memory, on the publication of life stories as a way of resisting, educating, transforming, breaking stigmas and acting in health promotion.
Copyright (c) 2023 Mayara Martins da Quinta Alves da Silva, Ana Carolina Temer
The scientific literature has extensively studied the impacts of the media and, more recently, of social media on the different perceptions of individuals. One of the most empirically tested relationships since the studies of Gerbner and Gross (1976) is between media consumption (e.g., television) and fear of crime. Additionally, although less common, studies have also shown that support for tougher criminal policies can derive from news consumption. However, the culture of fear can also affect the search for more punitive responses. Thus, through a literature review, this article explores, on the one hand, the relationship between (social) media consumption and punitiveness and, on the other hand, the mediating role of fear in that relationship. It is expected, therefore, to fill a relevant gap in the scientific literature in the area.
Matilde Inês Moreira de Vilhena Ferreira
Copyright (c) 2023 Matilde Inês Moreira de Vilhena Ferreira, Samuel Ricardo Neves Moreira, Inês Maria Ermida de Sousa Guedes
The use of Instagram by Brazilian businesspeople as a pro-Bolsonaro government platform at the beginning of the coronavirus pandemic
This article aims to analyze a post by businessman Junior Durski on Instagram on 03/27/2020, and a post by businessman Luciano Hang on same social network on 03/28/2020, after then-president Jair Bolsonaro, whom they both supported, had spoken on television defending the end of social isolation and ignoring the effects of coronavirus on public health. It starts from the hypothesis that the language used in the posts contributed to the construction of affections with the public, in order to make them adhere to a logic of capital, under the aegis of the discourse of meritocracy and personal fulfillment that lasted throughout the peak of the pandemic. The analysis is based on Interactional Sociolinguistics, considering posts that involved the relationship between work and coronavirus, during the week of Bolsonaro's pronouncement.
Copyright (c) 2024 Milena de Azeredo Pacheco Venancio
Social Entrepreneurship and Physical Education: building the DataProEF application for Physical Education teachers
This article relates the process of constructing an application, which proposes to offer Physical Education teachers a platform through which they can register and manage information related to their classes and students. In the middle of the information that teachers can record, the anthropometric profile, scouting events, skills and disabilities stands out.The parameters for selecting and implementing the application functionalities were collected from documents created by the authors, primarily through the application of a questionnaire. It is expected that the insertion of this product in the educational environment can provide an increase in the stage of training of students and Physical Education classes, as well as enabling the discovery of news sports talents.
Copyright (c) 2023 Vinícius Pinhal Alves Pinhal, Marcelo Marques Araújo
Educational and communicational challenges and opportunities in the visualization society
This article proposes a reflective study on the communicational and educational challenges encountered amidst the avalanche of data and information that we receive every day on our digital devices, overloading the cognitive system and often causing what authors call anxiety informational. To discuss this theme, the work addresses concepts such as the knowledge society, information, gamification, collaborative productions and the transformations that are taking place in the teaching-learning processes, driven mainly by the change in the behavior of the young public, known here as web actors.
Copyright (c) 2023 Eduardo Fernando Uliana Barboza
Agony and ecstasy: the writer’s block in Adaptation (2002)
This work aims to explore blocks that a writer can go through based on the film Adaptation (Spike Jonze, 2002), written by Charlie Kaufman. Through film analysis we seek to raise the causes and symptoms for these blocks and the solution found by Kaufman to unite creativity and functionality in an adapted script. We understand that specificities in the screenplay can make the writer's work difficult and that the recurrent translation of writer's block to creative block in Portuguese generally does not distinguish psychological problems from those related to the screenwriter's work methods and tools.
The cities and bearers of anguish (the existential void)
This article proposes a historical analysis of urban and rural spaces in relation to the phenomenon of existential emptiness, using Deleuze and Guattari's cartographic method. The objective is to trace a historiographical panorama of existential emptiness throughout history, with an emphasis on its intensification in modernity and hypermodernity, particularly in the 20th and early 21st centuries. By consulting various authors who have addressed the topic over the centuries, the aim is to contextualize and historicize this often overlooked subject, due to its subjective nature.
Copyright (c) 2023 Cintia Coelho da Silva
From the screen to the cell phone: the capture of images in television news and the changes imposed with the pandemic of Covid-19
This article presents collaboration with the discussion about the evolution in the way of capturing images in television news over the years. Several factors, including technological advances, have made image capture evolve and some standards have emerged. These conventions ended up being part of television news manuals used in the academy. The work also addresses the changes in the capture of images from television news due to the pandemic of the new coronavirus. Broadcasters and journalists had to adapt to the new reality of being far from the insecure and without the mastery of plans and framing, lighting and use of the microphone. It is on the screen that the greatest transformation of the narratives takes place. The window open to the world expands and shrinks in face of the new possibilities of narrating the facts and making interviews mainly on the news.
Copyright (c) 2022 Bernadete Coelho de Sousa
O conjunto de atividades relacionadas com as mídias, e particularmente com o jornalismo, tem como uma das suas características estarem em permanente crise e, portanto, em permanente renovação. Parte desse tensionamento é consequência de sua simbiose com as técnicas e tecnologias que envolve a produção dos conteúdos midiáticos, mas também pela compreensão da responsabilidade que envolvem os veículos midiáticos, mas também pela busca para compreendermos melhor essas atividades. Isso não acontece por acaso, o acesso democratizado aos conteúdos jornalísticos é uma condição essencial para a cidadania e o exercício dos direitos políticos nas democracias contemporâneas. A vida cotidiana nos espaços dominados pela centralidade da vida urbana, com todas as suas angústias e contradições, exige o contato sempre renovado com informações atuais e confiáveis. O jornalismo, atividade guiada pela práxis e pela ética, é um espaço de mediação que lança uma nova forma de olhar o cotidiano, mas que também atua sobre diferentes espaços que afetam as atividades humanas. O jornalismo pressiona o Estado, as instituições e até mesmo a formação e atuação de grupos sociais e políticos. Ao mesmo tempo, porém, o jornalismo é também é pressionado por diferentes forças, em uma relação que altera tanto a produção jornalística quanto seus conteúdos.
Copyright (c) 2022 Ana Carolina Rocha Pessôa , Simone Antoniaci Tuzzo
Traces of a tripartite war and journalistic coverage of crime and power in the Amazon
This text develops a study on the journalistic material published in Brazil and its echoes in Portugal, on the murders of journalist Dom Phillips and indigenist Bruno Pereira. The objective is to understand how the press portrays the Amazon as a territory of disputes, conflicts and power relations. It is understood that this situation of war for the occupation of the Amazon also reflects aspects of the Bolsonaro government, whose results imply the irregular exploitation of natural resources; drug trafficking; lack of assistance from the original peoples and the existence of armed conflicts. In methodological terms, it presents a qualitative research; with a sample classified as random for convenience and critical discourse analysis. The conclusion shows us that the armed war for the occupation of the Amazon is in process, being reinterpreted by the tensions that mark the relationship between politics and journalism in Brazil, and by the drama of the journalistic coverage.
Copyright (c) 2022 Ana Carolina Rocha Pessôa Temer, Simone Antoniaci Tuzzo
Walter Lippmann’s public opinion: the role of the press in modern society
Completing a century, Public opinion (1922) remains a reference work in the academic field of communication and journalism. In this article, we undertake a bibliographical study to review and analyze the contributions made by Walter Lippmann. We develop four lines of study: 1st Lippmann as a journalist and his legacy for professional practices, like the ideal of objectivity; 2nd as a liberal intellectual engaged in critical reflection on democratic dynamics, opposing totalitarian regimes; 3rd as a thinker of the role of the press in modern society; and 4th as a contributor to journalism theories.
É com satisfação que te convidamos a ler a mais recente edição da Revista “Paradoxos”, v. 7 n. 1 (2022). Como missão deste periódico, os trabalhos – em suas distintas abordagens teóricas e problemáticas – refletem sobre o cenário da comunicação e da educação em sua interface com a tecnologia.
Journalism and the lack of time: how the rush in production can impact the historic role of mediation
The article discusses the impacts of the time crisis on journalistic production, which is increasingly aligned with the current frenetic and superficial flow of the internet. In this sense, the lack of investment by the workforce in content with greater depth and contextualization would weaken the historic role of journalistic mediation, and its ability to disseminate information linked to a long-term notion. Based on the theoretical collaboration of different authors who focus on the subject, the text discusses how the deceleration and detachment of a so-called declaratory journalism could be a way of re-encountering the history of the profession and towards a possible future.
Copyright (c) 2022 Cristine Gerk Pinto Carneiro
The circulation of images and the reconfiguration of journalistic practices: reverberations in social networks and changes in discourses on Brazilian television
This article emerges from the research question, how do the images circulating on social networks change journalistic practices? Furthermore, the main objective is to understand how journalism is inserted and modified with the circulation of meanings in social networks. Besides, the mediatized case study is used as a methodology to analyze two cases. The first refers to the Black Lives Matter protests and the reverberations of the case on Twitter and on the GloboNews program “Em Pauta”. The second case observes the American presidential elections in 2020 and the coverage of CNN Brasil based on the circulation of meanings from Twitter. The work has theoretical contributions from Ana Paula da Rosa (2016, 2019, 2020); Antônio Fausto Neto (2009, 2015, 2018); José Luiz Braga (2012), among others.
Copyright (c) 2022 Marcio Kaviski Marcellino