Management in Perspective - MiP is an electronic journal of the School of Business and Management (FAGEN) - Federal University of Uberlândia (UFU). MiP seeks to publish papersin the field of Administration that establish a theoretical, methodological or practical dialogue between management and other areas of knowledge. MiP accepts the submission of articles in a continuous flow. After the submission of the paper, the initial screening includes a plagiarism analysis followed by an initial evaluation by the Editor in Chief. Papers that do not meet the scope of the journal are desk-rejected. After this initial screening, a double blind review evaluation is started.
São políticas de direitos autorais da MiP: I - ao enviar o material para publicação, os autores automaticamente abrem mão de seus direitos autorais, conforme normas Creative Commons, adotada pela revista; II - os artigos que não forem aprovados para publicação na revista, não terão os direitos autorais retidos; III - é proibida a tradução de artigos publicados na Revista para outro idioma sem a autorização por escrito do Editor(a)-chefe e detentores dos direitos autorais.
Copyright (c) 2026 Management in Perspective https://creativecommons.org/licenses/by-nc-nd/4.0
Entre Cooperação e Mercado: Ressignificações das Cooperativas Escolares e a Privatização da Educação Pública Brasileira
Este artigo analisa criticamente a apropriação contemporânea das cooperativas escolares por instituições privadas, tomando como referência comparativa a concepção original de Célestin Freinet e o modelo difundido pela cooperativa de crédito Sicredi. A investigação evidencia como iniciativas que reivindicam cooperação, protagonismo juvenil e educação para a cidadania podem operar, na prática, como dispositivos de privatização simbólico-pedagógica, redirecionando conteúdos, valores e práticas escolares segundo racionalidades neoliberais. Com base em autores como Ball, Youdell, Adrião, Garcia, Peroni, Robertson e Verger, argumenta-se que a crescente presença de atores privados nas escolas públicas materializa novas formas de governança educacional, nas quais interesses corporativos orientam agendas pedagógicas e produzem deslocamentos na autonomia docente e institucional. A análise demonstra que a proposta freinetiana, originalmente comprometida com a emancipação e a construção de uma pedagogia popular, é ressignificada pela incorporação de princípios de empreendedorismo, gestão e educação financeira, alinhados ao mercado. Conclui-se que compreender tais iniciativas requer uma leitura dialética, capaz de reconhecer tanto suas potencialidades formativas quanto seus impactos estruturais, abrindo espaço para propostas alternativas de cooperativas escolares que reafirmem o caráter público, democrático e crítico da educação.
Editorial da Revista MiP, Volume 6, Número 3 de dezembro de 2025.
Copyright (c) 2025 Management in Perspective https://creativecommons.org/licenses/by-nc-nd/4.0
Fatores que influenciam a satisfação dos estudantes de uma universidade pública
A satisfação dos alunos sobre a Universidade pode influenciar significativamente no desempenho e na produtividade desses estudantes. Além disso, pode afetar diretamente a reputação da instituição, interferindo na procura, quantidade de inscrições em processos seletivos e renome no mercado. Um dos fatores de maior influência na satisfação do estudante em relação à universidade é a expectativa, que pode ser suprida ou não ao longo do curso. Dessa forma, buscar informações sobre as opiniões dos alunos finalizando seus cursos pode trazer importantes indicativos dos aspectos fortes e aqueles que requerem melhorias. Nesse contexto, o presente estudo trata de uma pesquisa sobre a satisfação de alunos de cursos diversos de uma universidade pública. Para tanto, foi realizada a aplicação de um questionário aos estudantes no final dos cursos de graduação de uma universidade pública. A pesquisa teve um retorno de 58 questionários respondidos e 54 respostas válidas. Os resultados mostraram que os principais aspectos que geraram satisfação nos estudantes envolveram: professores qualificados, renome proporcionado por uma universidade federal e bons recursos acadêmicos. Em contrapartida, os fatores de insatisfação englobaram a infraestrutura da instituição, alguns professores não-qualificados e a falta de apoio por parte das coordenações de curso. Esse estudo trouxe como contribuição gerencial a aplicação das ferramentas de mensuração de satisfação de consumidores de serviços de ensino e como contribuição social o entendimento dos fatores que interferem na satisfação de estudantes de uma instituição pública, buscando auxiliar no aprimoramento dos serviços oferecidos pela mesma.
Public Revenue: the influence of municipal taxes on the revenue composition of municipalities in the North of Minas Gerais mesoregion
The 1988 Federal Constitution expanded municipal autonomy, making the analysis of revenues crucial for assessing financial sustainability. This study aimed to analyze the influence of taxes on the public revenue composition of municipalities in the North of Minas Gerais mesoregion from 2020 to 2024. The research used a documentary and quantitative approach with official secondary data. Descriptive statistics, correlation, and linear regression were applied, analyzing indicators such as Intergovernmental Transfer Dependency (DTI), Own-Source Revenue Share (PRP), and the ISS (Service Tax) Share (PRI). The analysis also considered municipal population size and GDP. The results showed that intergovernmental transfers are the main revenue source, indicating high fiscal dependency and low financial autonomy. Although the Tax on Services (ISS) is the most significant own-source tax, its influence on municipal GDP was found to be lower than that of the population variable, reflecting structural disparities. The study faced limitations, such as lags in GDP data and the need for estimates for missing fiscal information. It is concluded that fiscal sustainability in the region faces significant obstacles, making it necessary to strengthen tax administration and adopt public policies that encourage own-source revenue collection. This is essential for increasing municipal autonomy and investment capacity.
Dimensão Financeira, Governança e Agentes
Maria das Graças Teixeira de Souza e Rocha
People management in the context of public management: a systematic literature review
This study examined the scientific production on People Management in the context of Public Administration in Brazil, using the SciELO Citation Index (Web of Science) as a data source. The research was guided by the question: "How are studies on people management in the context of public administration in Brazil configured?" The main objective was to identify research themes, methods used, approaches adopted, and contexts analyzed to understand the current state of this field and highlight potential gaps. Using a Systematic Literature Review (SLR) based on the PRISMA model, the research was exploratory and qualitative, conducted with terms in Portuguese and English and Boolean operators. After applying the inclusion and exclusion criteria, 15 publications were selected. The results indicate growing scientific interest in the area, with 2018 and 2021 being the most prolific years. Most studies used quantitative methodologies, with a preference for questionnaires as the data collection technique. The journal with the most related articles was the Revista de Administração Pública, with 6 publications. The main themes identified were "Sustainable Human Resource Management," "Innovation in Human Resource Management in the Federal Government," "Work Climate and Job Satisfaction," "Human Resource Practices," and "Public Management Intelligence." The study concludes that it contributes to Public Administration, particularly in the area of People Management, offering insights for academia and public administration. The identified gaps may guide future research and improvements in public administration.
Understanding the multigenerational environment of a technology company: differences, impacts and the role of leadership
The current Brazilian corporate environment is made up of different generations acting simultaneously, and cultural conflicts may occur due to differences in opinions, values and beliefs of each group, shaped by the historical context in which they were born. In this scenario, managers play a fundamental role in seeking balance and synergy between the work styles and motivations of different generations. Organizational culture also influences employees' actions and decisions, and it is the responsibility of leaders not only to propagate it, but also to build collaborative relationships and manage conflicts efficiently, thus promoting performance and innovation within the organization. In view of this, this work aimed to analyze the impacts of conflicts for employees and the company, resulting from the diversity of generational cultures in an area of technology. With an exploratory design and a qualitative-quantitative approach, this research collected data, through an applied form, from the systems area of a large Brazilian company in the technology sector. The results of the questionnaire were analyzed and compared to the company's market positioning and recognition, noting that the organization's good performance in technology projects is related to the effective management of internal conflicts, combined with collaboration between generations in the area studied, a Since each one has its own characteristics, but when managed properly and with common objectives, their differences can benefit organizations, promoting innovative environments and ensuring longevity for companies.
Facilitador Fiscal - Sistematização para processos administrativos tributários
O presente trabalho pretende relatar o Facilitador Fiscal, desenvolvido como instrumento de padronização, de orientação e de otimização da análise de processos administrativos tributários da Prefeitura Municipal de Uberlândia. O referido mecanismo foi concebido como um produto técnico voltado à melhoria da gestão tributária no âmbito municipal, por meio da otimização de tecnologias para eficiência operacional. A proposta surge a partir da identificação de dificuldades enfrentadas por contribuintes no acesso a benefícios tributários, decorrentes da ausência de orientações claras, de padronização processual e de suporte técnico acessível. Com base nesse diagnóstico, foi desenvolvido, a partir da análise da legislação e de experiências dos servidores e dos contribuintes, um instrumento prático e sistematizado que organiza os requisitos legais e os documentos necessários de forma objetiva, promovendo a otimização da análise e da tramitação dos processos administrativos. A sistematização desenvolvida contribui para a redução de erros, para a diminuição do tempo de resposta da administração pública e para a ampliação do acesso aos direitos tributários. Sua implementação na Prefeitura Municipal de Uberlândia demonstrou impactos significativos na eficiência da gestão fiscal e na transparência dos serviços públicos. Adicionalmente, a adaptabilidade do modelo permitiu sua replicação em outros contextos administrativos, reafirmando seu potencial de inovação e de transformação nos processos de concessão de benefícios tributários.
Editorial da Revista MiP - Volume 6, Número 2
Em busca de uma Liderança (mais) Orientada para o Serviço Público: Características e Comportamentos de um Líder Público no Brasil.
The transformations in public administration add complexity to the public service and call for a new role for public managers. Furthermore, they influence the leader-led relationship, requiring new forms of leadership for greater effectiveness. In Brazil, this discussion occurs alongside a structure that advances slowly. Several cultural and legislative factors make leadership a challenge, such as stability, the culture of public exams, the rigidity of people management policies, and the bureaucratic orientation of personnel departments. In this sense, this article aims to contribute to this debate by identifying characteristics and behaviors considered an ideal for effective leadership in the country. To achieve this, an exploratory quantitative study was conducted using existing measurement instruments, whose items were classified and assessed using the Expert Assessment Method. The data revealed a model consisting of 30 items, divided into the three dimensions proposed by Tavares (2019): Servant Attitude, Catalytic Skills, and Managerial Competencies. This work is pioneering in identifying aspects that, from the perspective of public servants, are related to effective leadership in Brazilian public service, as well as providing input for the construction and improvement of leadership development policies for public managers.
MOTIVATIONS AND DYNAMICS OF ENTREPRENEURSHIP IN THE DISTRICT OF VALENTIM (BOA NOVA-BA): an analysis in the light of economic sociology during and after the COVID-19 pandemic
This study investigates the factors that drive entrepreneurship in the district of Valentim, municipality of Boa Nova-BA, during the COVID-19 pandemic and post-pandemic. It is based on the assumption that there are factors that have motivated and sustained entrepreneurship in a small town with economic restrictions, before and after a period of global health crisis. The analytical lens adopted is that of Economic Sociology (Vale, 2014; Granovetter, 1973), understanding the entrepreneur as an actor embedded in social and institutional networks. The research is qualitative and descriptive, based on documentary analysis and interviews with local entrepreneurs and a public manager, complemented by secondary data. The socio-economic profile of the businesses, the motivations for entrepreneurship and the changes in conditions and strategies between the two periods analyzed were described. The results show that although the pandemic has accentuated structural challenges, such as the scarcity of opportunities and dependence on external partnerships, it has also stimulated organizational adaptations and the strengthening of local support networks. There was a predominance of motivations related to opportunity, although permeated by subsistence needs, revealing a potential for creativity and incremental innovation. It was concluded that understanding these dynamics is essential for designing public policies that increase business sustainability and reduce vulnerabilities in small Brazilian towns.
Challenges in the leadership process in remote environments: a systematic literature review
The leadership process has undergone several changes over the years, especially with the advent of information and communication technologies and the globalization of companies. With the evolution of ICTs, new forms of work organization have also emerged, in which virtual teams have become an increasingly common reality. These teams work remotely, connected by technology, and their members are geographically dispersed and multifunctional. This new context has come with a series of challenges for the leaders who lead these virtual teams. This research is characterized as qualitative and descriptive. The method used was a systematic literature review. The main objective was to identify the changes that have occurred in the leadership process after the advent of ICTs. The results show the main challenges of virtual leadership, such as distance communication, management of teams with cultural differences, institutional aspects, and remote management. In contrast, a series of good practices to minimize these difficulties are also presented. The study brings important contributions, as it improves the understanding of how leadership practices need to evolve in order to meet the new challenges imposed by these same technologies, in addition to presenting an updated perspective on the topic, enriching the current theoretical body. Keywords: Leadership. Communication and Information Technologies. E-leadership.
Analysis of Instagram follower comments: case study in a farm hotel
The study aims to identify and categorize the main comments made by Instagram followers of a farm hotel. The theoretical framework draws from digital marketing management and social media. To achieve this goal, a case study was conducted using a quantitative-qualitative approach, supported respectively by correlation techniques and content analysis. The initial hypothesis assumed that the number of likes was unrelated to tagging friends. Quantitative results rejected the null hypothesis and indicated a moderate positive correlation (r = 0.583) between the number of likes and the tagging of friends. Qualitative results showed that the Instagram comments allow digital marketing management to handle or create specific customer niches—such as users with high digital interaction. These comments generated three categories, ranked by potential as follows: feelings of fond memories or experiences (42.45%), feelings expressed through emojis—heart eyes and heart (37.96%), and finally, questions about the hotel (19.25%). This research contributes to understanding the importance of knowing followers’ perceptions in Instagram comments and serves as a learning tool for digital marketing practices and social media management.
Process Automation in Organizations: A Case Study
This article assesses the impact of process automation on the operational efficiency of a real‑estate development company based in Uberlândia, Brazil. Using system integration via APIs and RPA as a central premise, it demonstrates how automated workflows reduce errors and increase productivity. The analysis draws on literature concerning digital transformation and competitive advantage, adopting a qualitative single‑case study that combines questionnaires, participant observation, and internal documentation. The investigated company operates an integrated digital ecosystem comprising an ERP, a collaborative platform, a customer‑service bot, and intermediary tools responsible for orchestrating automated scripts. Among the routines examined, the automated issuance of the “Nada Consta” compliance certificate and the inquiry of lot availability stand out, with execution times substantially reduced after automation. The collected data show time savings, fewer manual errors, and the redeployment of staff to analytical tasks, while also revealing challenges related to technical training and resistance to change. It was observed that the company does not yet employ formal performance indicators; gains are assessed empirically, indicating an opportunity to establish metrics that consolidate results over time. The study concludes that automation, when planned in line with corporate strategy and sustained by a culture of innovation, strengthens organizational competitiveness, requiring continuous monitoring to expand benefits and foster new data‑driven, continuous‑improvement processes.
Operações, Sistemas, Cadeia de Valor e Inovação
O ChatGPT na Agência de Propaganda: Um Impulso Criativo para Blogs e Redes Sociais
The accelerated advances in generative artificial intelligence technologies have influenced significant changes in business. A new technological era is emerging and a race begins to develop applications that provide competitive advantages across various organizational processes. The objective of this study is to investigate how an artificial intelligence tool can be efficiently incorporated into the creative process of an advertising agency in order to enhance creativity and encourage innovation within the agency. More specifically, it aims to further examine how ChatGPT is being applied to tasks with fundamentally subjective characteristics. For this purpose, a qualitative and descriptive-exploratory study was conducted in the form of field research on the specific reality of an advertising agency. The study showed that, by using AI, great opportunities arise to reshape the creative process, providing new perspectives, insights, and speed. This study demonstrates its usefulness by providing information on the use of artificial intelligence in creative processes and supporting businesses and academia in guiding strategies that seek to incorporate such resources into services characterized by subjectivity.
Analysis of the Proposed Constitutional Amendment no. 32 of 2020
This paper presents a critical analysis of the Proposed Constitutional Amendment (PEC) No. 32 of September 2020, from the perspective of administration and organizational studies. The study is framed as a critical-reflective, deductive-explanatory narrative of key aspects highlighted in the text of PEC 32/2020, examined in light of management and administration principles. It is argued that the reform of public administration, as outlined in the general terms of PEC 32/2020, has the potential to (i) increase turnover and functional stress among public servants, (ii) compromise the organizational memory of public institutions, and, consequently, (iii) negatively affect managerial efficiency, while (iv) subjecting the State to the control of transient and private interests. Furthermore, it is observed that the proposals of PEC 32/2020 are based on outdated management precepts and techniques, misguided assumptions about the interplay between individuals and organizational structure, as well as biases regarding public administration that do not reflect reality. In this sense, it is concluded that its implementation would lead to managerial inefficiency and the adoption of counterproductive, irrational practices that deviate from the objectives and general principles of Brazilian public administration.
Proposal of Constitutional Admendment n. 32 of 2020.
Editorial v6 n1 - Management In Perspective
Macroeconomic Factors and the Aggregate Bankruptcy Rate of FinTechs
The innovations provided by FinTechs are consolidating themselves as the main transforming agent of financial services, especially because the technology provided by such businesses, promotes the expansion of access to various products in this segment, stimulates employment, income and economic growth. But even though such startups are interested in the success of their business, many fail and become insolvent. Understanding the factors that contribute to the mortality of these organizations can be an important issue for founders, funding institutions or policymakers, since anticipating a risk situation is essential to trigger preventive or alternative actions that ultimately reduce the cost of an inevitable insolvency. Given the context presented, this study analyzes through a regression model with dynamic panel data, the relationship between the macroeconomic factors and the aggregate rate of bankruptcy of the FinTechs of the ten largest countries in total number of startups according to the Startup Ranking website (2022): United States, United Kingdom, Canada, Australia, India, Germany, France, Brazil, Spain and Indonesia, for the period between 2010 and 2020. The sample consists of 9.970 FinTechs that declared bankruptcy and 137.993 active FinTechs, totaling 147.963 FinTechs. The results showed that stock market activities, the unemployment rate, the opening rate of new FinTechs, the corruption perception index and the quality of regulations are determinants of the aggregate failure of FiTechs and suggest that macroeconomic factors can influence the level of insolvency of developed countries differently from emerging countries.
English A refined kook at Female Entrepreneurship: the case of the Moeda De Troca Group
The union of entrepreneurship with women is the result of the evolution of economic markets and sociocultural spaces. Because it is such a dynamic situation, but one that still has layers that reproduce segregationist practices and behaviors, the agenda of entrepreneurship by women needs to be constantly considered. To this end, we sought to identify and analyze the main characteristics, motivations and challenges of women participating in the Moeda de Troca group, created in Uberlândia-MG, who embarked on an entrepreneurial journey. This is a qualitative research study, which conducted 178 online interviews with the women who make up this group, as well as document analysis together with the content analysis technique. As a result, it was found that most of the women are over 36 years old, have a higher level of education (undergraduate and/or postgraduate) and seek financial independence, job satisfaction and greater flexibility of schedules. Furthermore, aspects such as prejudice, lack of support from family members and overload of professional and domestic tasks were mentioned as the main difficulties present in their routines, showing that, although the path to female entrepreneurship is now easier, there are still demands and discrimination from society that obscure their entrepreneurial journey. The main contributions are related to a better understanding of the subject in order to make entrepreneurial management increasingly accessible to women, providing insights for both managers and institutional actors who aim to stimulate entrepreneurship by women as a tool for empowerment and development - cultural, economic and social.
Copyright (c) 2024 Management in Perspective https://creativecommons.org/licenses/by-nc-nd/4.0
A Performance Study of The Online Sales Channels From a Phone Cases Wholesale Micro-Company.
Humanity is currently living in the information age, which began in the 1980s with the emergence and popularization of personal computers and intensified with the advent of the internet in the following decade, enabling people and companies from all over the world to communicate and exchange information in a much more practical way than with other existing means, thus favoring the emergence of various solutions based on this technology. Electronic commerce is one of the results of this technological revolution, and is present in many people's lives and companies, from multinationals to small businesses worldwide. The online sales environment, besides being a novelty to a lot of people, is also quite complex, and may leave managers indecisive, especially when it comes to small businesses, as there are many resources and ways to sell through the internet. For this reason, this study provides information that helps to understand the structure of electronic commerce, how to analyze the performance of a micro company and what strategies can be adopted to maximize its profits. It is hoped that, with this information, small businesses can better understand how to operate in e-commerce, what are its possibilities and how to analyze the performance of online sales. That way, they will be able to review and plan better strategies for their business.
Guarantee mechanisms used in the specialty coffee trading: the transaction efficiency from the retail distribution segment view
The study focused on the retail market of specialty coffees in a city located in northern Paraná. Based on the Measurement Costs Economics framework, the objective was to understand how the guarantee mechanisms used in the distribution segment guarantee property rights and contribute to the efficiency of transactions involving specialty coffees. The issue stems from the lack of information and the high variability associated with specialty coffees, factors that can hinder their commercialization in the domestic market. To achieve the results, interviews were conducted in local coffee shops, considering the retailer as both buyer and seller within the distribution segment. As a key finding, it was observed that the efficiency of guarantee mechanisms in this type of commercialization varies significantly depending on the type of transaction, whether it involves suppliers, coffee shops, or consumers. In the relationship between coffee shops and their suppliers, these mechanisms are deemed efficient as they provide essential information and promote lower transaction costs. Conversely, in the case of consumers, there remain uncertainties regarding the efficiency of the transaction, as the guarantee mechanisms offer limited information during the distribution of specialty coffees at retail. Consequently, the risk of value loss lies predominantly with the buyer. In such cases, alternatives include the potential dissatisfaction with the coffee, the perception of an unfair price for the product, and the possibility of choosing not to consume specialty coffees again.
Challenges and opportunities in third-party and contract management in Brazilian Facilities Management: content analysis from classes
This study aims to present insights derived from debates held during the Facilities Management (FM) postgraduate program in São Paulo, from September to December 2023. Students were tasked with developing critical reflections following lectures by senior professionals on the topic “Challenges, Risks, and Opportunities in Third-Party and Contract Management”. Content analysis revealed significant concerns, with preliminary findings indicating that weakened internal management processes and insufficient application of the life cycle concept in contracts contribute to negative outcomes, such as legal insecurity. Third-party management, a strategic tool vital to organizations, is among the greatest challenges in the Brazilian FM sector, particularly following the enactment of the Outsourcing Law No. 13,467 in 2017. High turnover rates, combined with job insecurity, have further complicated the field, underscoring the need for urgent discussions around this issue.
Analysis of scientific production on People Analytics
People Analytics is the exercise within the organization that uses data analysis to evaluate employee behavior in people management processes. These data analyses are carried out considering three different levels: descriptive, predictive, and prescriptive. Given the presented context, the aim of this research was to analyze the scientific production on People Analytics. This article is characterized as a qualitative research and corresponds to a systematic review that aims to analyze the scientific production in national databases on People Analytics. The following databases were considered: (i) Proceedings of ANPAD; (ii) Proceedings of SemeAd; (iii) SPELL; (iv) CAPES Periodicals Portal; and (v) BDTD. The results show that both the scientific production and the practice related to the topic of People Analytics are still in constant development. The application of techniques has levels of complexity and different modes of data analysis (descriptive, predictive, and prescriptive), which are limitedly applied in companies for various reasons. Therefore, it is necessary to know how to combine human and machine skills, leveraging the potential of each one to contribute to providing information for better decision-making and problem solving. It is concluded that the theme is still in an early stage and further research and experiments are needed to increase visibility of the benefits that the practice of People Analytics can bring to companies as a whole, enabling data-driven decision-making and improving efficiency and productivity.
The present study aims to understand the factors that generate motivation among outsourced employees at Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul - IFRS. Outsourcing is a management pratice that can offer advantages to organizations. However, the outsourcing can be disadvantageous for the outsourced employee and consequently negatively affect their motivational state. To support the analysis, the study is based on Maslow’s Theory of Needs and Vroom’s Expectancy Theory, which focuses on how perceived rewards affect a person’s motivation. This study is classified as descriptive. Through a case study combined with qualitative data collection techniques, including individual semi-structured interviews with the outsourced employees of IFRS, Campus Restinga, Porto Alegre, Braszil. It was found that the outsourced emploeeys has needs for improvements in some aspects related to the physical environment and certain employment benefits. It was also observed that the team needs to feel more recognized and have closer contact with the outsourced management. The results obtained and presented in this study can contribute to and assist companies involved in the outsourcing process in paying attention to the needs of outsourced employees and consequently taking appropriate actions to meet those needs.
O Acesso ao Modal Ferroviário no Brasil à Luz da Nova Economia Institucional
Um dos maiores entraves ao desenvolvimento e aumento da competitividade da economia brasileira reside nos elevados custos logísticos, principalmente o custo de transporte. O presente estudo tem como objetivo analisar a situação do setor ferroviário no Brasil à luz da Nova Economia Institucional (NEI), e busca compreender as razões pelas quais o acesso aos serviços de transporte ferroviário no país, a despeito das crescentes melhorias e aumentos de volume transportado, tem permanecido restrito a poucos setores da economia. Realizou-se uma pesquisa bibliográfica de análise documental sobre a história do desenvolvimento, da regulação e da gestão da malha ferroviária brasileira, combinada à análise de rede e relações interorganizacionais do setor, destacando os atores-chave que atuam com capacidade de influência e autonomia na tomada de decisão. E, em linha com outros estudos nos campos da História Econômica, Administração e Direito, conclui-se que as ferrovias brasileiras não foram completamente negligenciadas, mas reestruturadas no decorrer do Século XX para desempenhar um papel marginal no setor de transportes nacional, atendendo uma função específica de exportação de commodities minerais e agrícolas, em detrimento de mercadorias diversas no mercado doméstico e à mobilidade pública. A contribuição pretendida deste estudo é jogar luz nas razões pelas quais o sistema ferroviário brasileiro foi relegado a um papel secundário na matriz de transportes do país e fomentar discussões sobre a diversificação dos serviços de transporte ferroviário para outros setores da economia brasileira.
Customer-Based Reputation (CBR): Uma Análise da Reputação Corporativa da Lojas Americanas sob a Perspectiva dos Clientes
Corporate reputation is the basis for customer confidence in the company. It takes time to build, but it can be destroyed quickly. There are many factors that can compromise an organization's reputation in the market, including financial scandals involving its leaders. The aim of this research is to investigate how news about an organization's low financial performance can compromise its reputation with customers, using Lojas Americanas, Brazil's largest retailer, which has been in the market for over 90 years and was recently involved in an accounting and financial scandal, as the object of study. A qualitative study was carried out, using primary and secondary data. Firstly, the company's financial data, available from public sources, was analyzed. Next, a survey was carried out among shoppers who declared themselves Americanas customers, to identify how the corporate reputation was based on the customer. It was found that although Americanas.com customers are afraid of not receiving the products they bought online, Americanas' corporate reputation is preserved, both for customers of the physical stores and the online store, if their expectations of low prices, promotions and quality products are met. The affective memory of the brand was also very strong among the survey respondents, reminding them of good times from their childhood and adolescence, which encourages their confidence in the company's ability to recover in the market.
A Importância dos Educadores Sociais nas Escolas Públicas do Distrito Federal: Direito das Pessoas com Deficiência.
O presente artigo traz por tema a atuação dos educadores sociais, com o título a importância dos educadores sociais nas escolas públicas do DF: direito à educação das pessoas com deficiência. As pessoas com deficiência têm dificuldade de escolarização, sendo a modalidade educação escolar oferecida preferencialmente no ensino regular. Desse modo, indaga-se qual a importância dos educadores sociais nas escolas públicas do DF para a educação dos alunos com deficiência? Diante da realidade do Brasil, nem toda escola está preparada para incluir esses alunos, cuja consequência pode ser a evasão. Para a educação dessas pessoas, surge a figura do educador social. Nessa perspectiva, o objetivo geral é demonstrar o papel dos educadores sociais nas escolas públicas do DF para o desenvolvimento e a inclusão dos alunos com deficiência. Os objetivos específicos visam compreender a formação dos profissionais para a inclusão de alunos com deficiência, descrever o funcionamento do Programa Educador Social Voluntário (ESV)[1] e examinar a legislação relacionada à inclusão escolar. A pesquisa de abordagem qualitativa, descritiva e exploratória partiu da coleta de dados utilizados como fontes primárias, por meio de entrevistas semiestruturadas com quatro participantes, bem como fontes bibliográficas, legislações e trabalhos científicos. O resultado da pesquisa traz o educador social como figura essencial no cotidiano do aluno com deficiência. Ele dá suporte para o seu desenvolvimento e sua socialização no ambiente escolar. [1] A abreviação ESV será usada neste texto para se referir ao programa e a educador social.
This study aimed to identify the practices that make up the people management model of an information technology company, with the purpose of analyzing the extent to which the adopted practices align with the model intended by the company. It is a qualitative case study, where data were collected through individual interviews with managers and analysts from the organization and the human resources area, and through documentary research. The data were analyzed through content analysis. The results show that the people management model of the researched organization is characterized by a comprehensive and integrative approach to various policies and practices related to essential people management processes. This approach aligns with strategic people management, fostering a people management model where recognition and rewards – both financial and in the form of professional development – align with the results generated by individuals. Furthermore, it is considered that the policies, strategies, and processes that make up the organization's people management model align with best practices in people management. However, practices of people management that seem to deviate from recommended strategies are observed, such as not prioritizing internal recruitment, diversity, and inclusion. The contributions generated by the study are mainly practical, considering that the examination of people management practices adopted by the researched organization can provide useful diagnostic information for managers to understand the quality of the practiced management model.